By Frank Camacho
In days past, you had a great product that you wanted to share with the community. You had your product ready, it was nicely merchandised in the store, you flung open the doors and listened to the registers ringing. Lately, you just don’t have the foot traffic but you still have that great product. What to do…
There’s no sense telling you that you need a presence on the Internet. Like the Geiko commercials profess, ”Everybody knows that!” But not everybody knows how to make a splash on the Internet. Or once you’ve sipped the Kool Aid and are ready to take the plunge, how do you get anyone to notice?!
That is where Virtual Virgo can help. We are your Mom & Pop Social Media Shop. We are the place you go when you don’t need a full cart of stuff; just the necessary items to get you by. No fuss, no waiting in long lines and a nice chat or two with a familiar face you can trust. Virtual Virgo can help promote you, your service or product on Facebook, Twitter, Google, Instagram and other social media sites.
WHY DO I NEED HELP WITH MY SOCIAL MEDIA?
So you have started your Facebook page and are finding that it is not helping. You initially had quite a few “Likes” but now they are few and far between. It is not enough just to build your page and hope someone notices. Content, Content, Content. Fresh, interesting and appropriate content is the key. Do you know your audience? How do they surf the net? Maybe what you are putting out there is not what they want to see. You want your page to be informative and engaging and of course fun! The more people that like your content, the more people that will “Like” your page.
HOW DO I GET MORE PEOPLE TO LIKE ME?
So how do you create content that is engaging? Think of your audience as your BFF. What are things that you see that you immediately want to share with your BFF. What inspires and moves you? There are so many shiny baubles on the web, it can be hard to focus and decide what is most engaging. We can help you sift through the treasures and the dross. We also create inspirational memes that encourage your audience. You never know when you might hit on that meme that goes viral; sometimes things just pop up and hit a nerve. When someone sees a meme or article on your page that moves them, they will want to share it with their BFFs. Maybe that BFF will share with their friends and so on and so on. Watch your “Like” count soar!
HOW OFTEN SHOULD I POST NEW CONTENT
Think of your site or page as a shop you walk by on a daily basis. As you look at the shop windows, are they the same as they were last week? Or are there new products or signs that catch your interest? If not, you will just keep walking. Your social media pages are the same as those windows, they constantly need updating to stay vibrant and attract interest. Daily images on Instagram, multiple entries on Facebook and Google+, and three to five posts on Twitter…who’s got time?! We do and we can help you stay organized.
WHAT GOES WHERE?
Each platform requires its own unique content. You aren’t going to copy your posts for Facebook to your Instagram page. Many people have accounts on both of those platforms and they go to each of them expecting different things; otherwise, why bother having both. We set up a weekly social media calendar to keep track of what content is going to which site and at what time of day.
TIME TO PUT THE PEDAL TO THE METAL ON THE SOCIAL MEDIA HIGHWAY
Naturally, you can do all these things yourself. Every social media site makes it easy for you to add posts, blogs and pictures; they want you to be SOCIAL! If you have the time to keep up on all your content on all your sites then definitely go for it. Best of luck travelling down the social media highway.
If not, pull over and give us a shout. We’ll be right here on the corner, not to fill you up with things you don’t need but with the necessary items to keep you moving along. Take five minutes now and send me an email. We’ll be ready with that (soon-to-be) familiar face and a nice chat or two to boot. Welcome to your Mom & Pop Social Media Shop and your virtual neighborhood!